What is digital signage?
Have you ever seen Times Square? If not, that’s okay, you don’t have to travel all the way to New York City to see what a digital sign looks like.
Look to your local gas station where they play four-minute video clips on a 15-inch screen at the pump or your local bank or real estate office where they have a 40-inch LCD playing in the lobby, offering special discounts or promotions.
A digital sign is a digital display with content that can be updated and managed remotely over a network. Displays are networked through the media players and the content is updated through the signage software.
Digital signage is simply a cost-effective delivery system for businesses to strengthen and enhance visitor and employee communications to further brand image and engage consumers.
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How does a digital sign work?
A digital sign usually consists of:
- Large format display
- Digital media player
- Digital signage software
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The display is typically the most important aspect of a digital sign from a viewer’s perspective since that’s the only portion that’s visible. LCD displays are most commonly used due to better performance in brighter rooms with less reflection, which makes them slightly more versatile than plasma with less risk of burn-in. It is also beneficial to get the largest screen size possible for the location of the sign for better visibility.
The digital media player is what drives the content onto the display. This can vary depending on the application and software being used. Some manufacturers build network media players to display content for digital signage, but another common method is to use a networked computer to drive content.
The digital signage software is one of the most important aspects for making a digital sign. The software is the content creation and management tool for determining what images and information are displayed on the digital sign. The software is typically Web-based and allows users to upload content from any networked computer. Most signage software companies offer consulting and content creation services to assist in digital signage design and layout, which is especially important for interactive and touch screen kiosks. |
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What are the benefits of Digital Signage?
Digital signage can draw consumer attention to key information and engage both customers and employees with compelling video, direction or local updates while reinforcing brand image and creating a cohesive corporate culture.
Digital signage is engaging and cost-effective, reducing the time it takes to implement new programs and advertising. A digital sign can be updated within minutes instead of weeks.
Digital signage can be easily programmed to run different messages between signs at different time periods of the day, allowing strategic content delivery and communication. A digital sign may be interactive or passive depending on the application or desired effect. |
Where can digital signage be placed?
Help your customers’ messages pop with digital signage. Theses versatile displays can be used virtually anywhere.
Digital signage applications
Conveying critical information---arrival and departure times, weather forecasts, stock updates, emergency alerts and advise, menus, itineraries
Entertainment---event schedules
Identification---company name, logo or related brand information
Advertising
Interactive help desk
Presentations---virtual tours
Digital signage markets
Corporate
Education
Government
Hospitality
Medical
Public venues
Restaurants
Retail
Real Estate
Transportation
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