Reseller Lead Marketing

Making Powerful
Channel Connections

Reseller Connect and Demand Creation teams work collaboratively with vendors and customers to maximize their marketing investment, generate demand and capitalize on market opportunities.

What We Do

How we do it

By the Numbers


  • Proprietary business intelligence – identify market opportunities
  • Marketing consultation – determine customer readiness and capability
  • Integrated campaigns – optimize customer selection

See how Microsoft increased customer engagement.


  • TDEngage – build end-user engagement and increase customer online presence
  • Marketing Portal – equip customers with easy-to-deploy, co-branded marketing campaigns
  • Marketing Consultation – develop customized strategies to optimize effectiveness
  • Tech Data Loyalty Rewards − customers earn points on products or behaviors you want to promote

See how Apple expanded distribution and customer enablement through TDEngage.


  • Lead Generation – convert your target audience into leads
  • Lead Progression – support customers through the sales cycle
  • Digital Marketing – reach more end users
  • MDF Management − increase marketing effectiveness and ROI
  • Marketing Consultation – discover new ways to grow
  • Partner Program – equip customers throughout the sales cycle
  • Campaign Metrics – track marketing analytics

See how a Tech Data Cisco customer implemented a strategic plan to achieve double-digit growth

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