Reseller Lead Marketing | Capabilities

Making Powerful
Channel Connections

Reseller Connect and Demand Creation teams work collaboratively with vendors and customers to maximize their marketing investment, generate demand and capitalize on market opportunities.

What We Do

Recruit high-potential customers, create awareness and build buy in
Enable customers for success with customized marketing resources
Grow net-new customers and end users

How we do it

Business intelligence to identify white-space opportunities
Marketing consultation to assess customer readiness and develop strategic partnerships
Demand generation and lead nurturing programs to convert leads
Integrated marketing campaigns to recruit customers and drive end-user demand

By the Numbers

Data-driven decisions
Powerful customer connections
Improved customer readiness
Effective marketing strategies
Strong end-user pipeline
Measurable results

Recruit

Proprietary business intelligence – identify market opportunities
Marketing consultation – determine customer readiness and capability
Integrated campaigns – optimize customer selection

See how Microsoft increased customer engagement.

Enable

TDEngage – build end-user engagement and increase customer online presence
Marketing Portal – equip customers with easy-to-deploy, co-branded marketing campaigns
Marketing Consultation – develop customized strategies to optimize effectiveness
Tech Data Loyalty Rewards − customers earn points on products or behaviors you want to promote

See how Apple expanded distribution and customer enablement through TDEngage.

Grow

Lead Generation – convert your target audience into leads
Lead Progression – support customers through the sales cycle
Digital Marketing – reach more end users
MDF Management − increase marketing effectiveness and ROI
Marketing Consultation – discover new ways to grow
Partner Program – equip customers throughout the sales cycle
Campaign Metrics – track marketing analytics

See how a Tech Data Cisco customer implemented a strategic plan to achieve double-digit growth

Connect With Us