Reseller Connect and Demand Creation teams work collaboratively with vendors and customers to maximize their marketing investment, generate demand and capitalize on market opportunities.
What We Do
How We Do It
By The Numbers
+ Recruit high-potential
customers, create awareness
and build buy in
+ Enable customers for success
with customized marketing
resources
+ Grow net-new customers and
end users
+ Business intelligence to identify
white-space opportunities
+ Marketing consultation to assess
customer readiness and develop
strategic partnerships
+ Demand generation and lead
nurturing programs to convert leads
+ Integrated marketing campaigns
to recruit customers and drive
end-user demand
+ Data-driven decisions
+ Powerful customer connections
+ Improved customer readiness
+ Effective marketing strategies
+ Strong end-user pipeline
+ Measurable results
RECRUIT
+ Proprietary business intelligence –
identify market opportunities
+ Marketing consultation –
determine customer readiness
and capability
+ Integrated campaigns – optimize
customer selection
See how Microsoft increased customer engagement.
+ TDEngage – build end-user
engagement and increase
customer online presence
+ Marketing Portal – equip
customers with easy-to-deploy,
co-branded marketing campaigns
+ Marketing Consultation – develop
customized strategies to optimize
effectiveness
+Tech Data Loyalty Rewards −
customers earn points on products
or behaviors you want to promote
See how Apple expanded distribution and customer enablement through TDEngage.
ENABLE
+ Lead Generation – convert your
target audience into leads
+ Lead Progression – support
customers through the sales cycle
+ Digital Marketing – reach more
end users
+ MDF Management – increase
marketing effectiveness and ROI
+ Marketing Consultation –
discover new ways to grow
+ Partner Program – equip
customers throughout the sales cycle
+ Campaign Metrics –track
marketing analytics
See how a Tech Data Cisco customer implemented a strategic plan to achieve double-digit growth
GROW