Demand Generation

“PartnerOn has provided our team with enormous value in different areas of our company. Not only have we saved time in our marketing department with the help of pre-packaged content, but we have gained relationships with new clients. As a result, we have partnered on projects that are worth well into the six figures range. We are so grateful to have such a tool in our business".

-Melissa Crouch, Director of Client Engagement, Infused Innovations

Accelerate Your Cloud Business

Looking to take your cloud business to the next level? Tech Data’s free marketing resources and partner enablement programs were designed to help our partners refine their marketing strategies and grow their cloud business. Whether you need social media content, want to know best practices, or are looking for guidance developing your value proposition, Tech Data is here to help!

Apply for our Exclusive Partner Enablement Programs

In collaboration with Microsoft, AWS, and Google, our Partner Enablement Programs were designed to help you build your cloud business and gain market share with direct support from Tech Data.

AWS Public Sector Accelerator


The AWS Public Sector Accelerator Program is highly tailored to accelerate our partners cloud profitability by assessing their current cloud capabilities and uncovering their path to cloud optimization by leveraging DLT’s value offerings.

AWS Public Sector Power Ups


The AWS Consulting Partner Power-Ups Program is designed to help partners accelerate adoption services in the AWS cloud and grow AWS revenue through consultative pre-sales engagements with public sector customers.

Google Demand Generation


The Google Demand Generation Program is Tech Data’s exclusive program for partners looking to grow their G Suite business by leveraging Google G Suite’s practical deliverables and Tech Data’s results-driven marketing tactics. Marketing support for this program includes end-user pitch training, access to Google Partner Marketing Studio, and a variety of custom marketing campaigns.

Microsoft Data Center Optimization


Tech Data’s Data Center Optimization (DCO) program is for partners who want to expand their Azure business through offering advanced workloads on Azure as well as through growing their existing Azure customer base.

Microsoft Thru Partner Marketing


Tech Data’s exclusive program designed to enable Microsoft partners to improve their marketing strategy, increase lead generation, and acquire more customers.

Microsoft Partner Marketing Funds


Partner Marketing Funds (PMF) Program is Tech Data’s exclusive program for our top Microsoft Cloud partners to help drive demand to their business. We offer up to $5,000 Marketing Development Funds (MDF) to utilize on a marketing activity to promote Microsoft Azure, Microsoft 365 or Microsoft Dynamics 365.

Take Your Marketing Strategy to the Next Level

Our new quarterly marketing newsletter is filled with marketing best practices, trends, and geared specifically to B2B marketers.

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Leverage our Marketing Subject Matter Expertise with our Cloud Coaches

Our Marketing coaches share deep and varied knowledge across topics such as design thinking, content strategy and development, and a variety of next-generation technology in the Cloud and beyond.

Get Connected

Refine your Marketing Strategy with our SmartGuides

Take your cloud practice to market more effectively and faster with our library of marketing SmartGuides. Tech Data SmartGuides provide step-by-step guidance on key marketing pillars including lead generation, social media, and branding

View our SmartGuides

Turn Prospects into Customers with our Internal Agency, Reseller Connect

Maximize your marketing investment with our internal, award winning agency, Reseller Connect. Through a variety of services including lead generation campaigns and outbound marketing, Reseller Connect helps you engage with your prospects from every angle.

View Reseller Connect Services

Grow your Microsoft Practice with our
Self-Service Resources

In partnership with Microsoft, we have created several resources that will enable you to build your
marketing skills and grow your Microsoft Cloud business.


PartnerOn, Tech Data’s free marketing solution for partners, delivers fresh curated marketing content to your customers each week. With just a few clicks, drip campaigns and social media content can be delivered to your customers and prospects across social, blogs and email.

Customer Immersion Experience (CIE)

A Customer Immersion Experience (CIE) is a facilitated hands-on session to test-drive Microsoft devices and solutions through simulated, everyday business scenarios. During an Immersion session, you and a handful of colleagues, and a customer/prospect of your choice if you would like, will experience the true impact of being a Microsoft-powered business.

Marketing Express

Accelerate your Microsoft cloud practice with an effective marketing plan. With our Marketing Express path, you’ll learn how to define your value proposition, find new prospects, build a marketing plan and turn your prospects into leads and leads into sales.

Marketing Insights Delivered Straight to Your Inbox

Our quarterly Tech Data Cloud Marketing Newsletter shares best-in-class marketing trends, tips, and updates from our cloud vendors.