Tech Data U.S. Launches AppleAdvantagesm
CLEARWATER, Fla. (Nov. 14, 2005) â€" Tech Data Corporation today introduced AppleAdvantage (sm), the distributor's comprehensive initiative to broaden its support for Apple resellers. AppleAdvantage is comprised of a dedicated sales team; inside and field-based vendor product representatives; dedicated product management resources; extended-term financing opportunities; and an expanded product offering including complementary Apple accessories from leading manufacturers. Through AppleAdvantage, Tech Data will closely engage Apple resellers to ensure they have access to the support, expertise and products they need to quickly respond to end-user demand for a wide array of Apple solutions.
"AppleAdvantage is a prime example of Tech Data's commitment to providing our customers with the specialized service and support they need to profitably capitalize on the latest technology trends," said Pete Peterson, Tech Data's vice president, Systems Product Marketing. "With the success of recent products like the Apple iPod Nano, resellers are seeing an increased awareness for all Apple products including systems, networking and storage. AppleAdvantage was established to help them maximize the potential of these new opportunities and more efficiently support their existing Apple customers."
The AppleAdvantage sales team will participate in regular Apple sales training to provide customers with the latest product information, while its vendor product representatives will offer resellers an array of pre- and post-sales support including authorization assistance and quote and bid preparation. AppleAdvantage also will help identify new opportunities for Apple solutions among small-to-midsized businesses (SMBs) through TechSelect, the distributor's membership-based community of resellers targeting SMBs.
New Support for TechSelect Apple Resellers
TechSelect recently established MacFocus, an exclusive, specialized community of Apple resellers. MacFocus offers TechSelect Apple resellers business-building services including 60-day terms on all Apple purchases and 25 percent rebates on approved certification training. Modeled after the larger TechSelect community, MacFocus will establish a member advisory council to guide its development and Apple-focused activities throughout the year. Members will collaborate with Tech Data, one another and the manufacturer to share strategies on how best to capitalize on the demand for Apple solutions.
"Through TechSelect, we've established relationships with Apple's channel representatives that have clearly contributed to the growth of our Apple business," said Managing Director Angela O'Donnell of New York City-based W. O'Donnell Consulting Inc. "That engagement keeps us informed about the latest technical and sales training, rebates and special funding available to us. AppleAdvantage will enable us to work even closer with Tech Data, Apple and other TechSelect Apple resellers to explore and develop new revenue opportunities."
Tech Data distributes a full range of Apple products including desktops, notebooks, storage, iPods, accessories and software. Resellers can have systems custom configured to complement a wide range of IT solutions. The distributor also is expanding its product offering for these resellers with Apple accessories and peripherals from leading third-party manufacturers like Cannon, Kingston, Lexmark and Logitech. This will enable resellers to increase their attach rates with high-margin add-on sales opportunities, especially for audio, video and graphics professionals.
Learn more about AppleAdvantage by contacting (800) 237-8931 ext. 82038 or visit techdata.com.
About Tech Data Corporation
Founded in 1974, Tech Data Corporation (NASDAQ: TECD) is a leading distributor of IT products, with more than 90,000 customers in over 100 countries. The company's business model enables technology solution providers, manufacturers and publishers to cost-effectively sell to and support end users ranging from small-to-midsize businesses (SMB) to large enterprises. Ranked 110th on the FORTUNE 500Â®, Tech Data generated $19.8 billion in sales for its fiscal year ended January 31, 2005. For more information, visit www.techdata.com.
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CONTACT FOR MORE INFORMATION:
Jarred LeFebvre/Tech Data Corporation
727-539-7429, ext. 86261
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